As Art Director at OpenSky, I led design direction across marketing campaigns, promotional assets, and product UI. I established brand aesthetics and visual guidelines that carried consistently across every touchpoint, from the shopping experience itself to the campaigns that drove people to it.
I directed a brand refresh initiative end-to-end, translating a more playful, engaging visual language into measurable gains in sales and customer engagement. I managed cross-functional teams spanning design, copywriting, and photography to keep every asset on-brand, while streamlining workflows and communication processes to improve project delivery efficiency by 30%.
I conducted ongoing trend and audience analysis to inform creative direction throughout, ensuring campaigns stayed aligned with what resonated, and that online shopping felt less transactional, more fun.
