For CaterCow, I developed and implemented a brand identity from the ground up, introducing subtle cow-inspired graphic elements to create a distinctive, memorable presence. This visual language carried consistently across every marketing touchpoint, from the website and ads to emails, marketing pages, and company merchandise.
I coordinated closely with stakeholders to translate business objectives into creative strategy, building a clean, approachable aesthetic that reinforced brand recognition at every turn while keeping a cohesive look and feel across every channel.
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