Web Experience Design

As Creative Director at Sparks, I directed the design of a custom website for Salesforce's yearly flagship event. The brief called for an engaging, dynamic web experience for attendees to navigate before and during the event.

I wove Salesforce's existing brand guidelines throughout the design. Nature-inspired themes and mascots carried through, with signature purple tones threaded in as a subtle nod to their retail division. The result balanced brand familiarity with something built specifically for the occasion.

Working closely with our in-house motion designer, I layered in immersive animations and dynamic backgrounds to bring the site to life. What started as a standard event page became something attendees would actually want to explore.